Collaborative Value Co-creation in the Platform Economy by Anssi Smedlund & Arto Lindblom & Lasse Mitronen

Author:Anssi Smedlund & Arto Lindblom & Lasse Mitronen
Language: eng
Format: epub
ISBN: 9789811089565
Publisher: Springer Singapore

Interactive visualizations should be co-designed with envisioned users, as well as other key stakeholders, to assure valid, acceptable, and viable problem formulations, solution concepts, and degrees of freedom.

Given the “what-if” nature of many questions, prediction-based insights are the goal rather than point predictions of the future; many insights relate to intuitively reasonable ideas that yield unexpected and undesirable outcomes.

We hasten to note that these are observations from a range of experiences rather than scientific experimental findings, which only rarely we have been able to pursue (Rouse 1998, 2007). Nevertheless, these qualitative conclusions have been repeatedly manifested in our experiences in a wide range of industries. Put simply, key stakeholders appear to embrace model-based, or evidence-based, decision-making when they understand it and feel very much involved.

Keep in mind, however, the earlier discussion of decision-makers’ skepticism regarding model-based predictions. The best decision-makers and sponsors are those that ask many questions, often requiring “peeling back the onion” to determine how assumptions, data, and component models propagated through the overall model to yield the predictions of interest. Such probing and exploration typically lead to better models and visualizations.

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